Proceedings

Employees’ Attitude, Perceived Corporate Hypocrisy and Social Sustainability

Authors
  • Saheli Goswami orcid logo (University of Rhode Island)
  • Jung E. Ha-Brookshire (University of Missouri-Columbia)

Abstract

Corporations' executions of social commitments or lack thereof have been impacting their stakeholders. When corporations are believed claiming to be something that they are not, employees experience perceived corporate hypocrisy (PCH). Identifying such perceptions and impacts on employees mark important responsibilities for businesses. Thus, this research investigated the impact of employees' PCH on their attitude towards corporations. Using survey data from 520 US retail employees, this study found a medium-strength negative association between participants PCH and their attitude, such that participants with high PCH had significantly poor attitudes compared to those with low PCH. The study findings filled a gap in the PCH literature by identifying the negative impacts corporations cast on their employees. Considering that employees interact directly with customers and their negative perceptions could be channeled through bad word-of-mouth, these findings are particularly important for the retail sector.

Keywords: Employee attitudes, Social Sustainability, Retail, Corporate Hypocrisy

How to Cite:

Goswami, S. & Ha-Brookshire, J. E., (2020) “Employees’ Attitude, Perceived Corporate Hypocrisy and Social Sustainability”, Sustainability in Fashion 1(1). doi: https://doi.org/10.31274/susfashion.11468

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Published on
30 Jun 2020
Peer Reviewed