Poster

One More Hat: Communication and Marketing for Archivists

Author: Lisa R. Huntsha (Augustana College)

Abstract

Archivists in small shops are often asked to wear many hats. What if you're asked to take on strategic communication on top of your full workload as an archivist? At my organization, it became apparent that the public (and even our parent organization) lacked a basic understanding of what we do. We know our stories and successes; we just weren't communicating effectively. Additionally, we are gearing up for a major fundraising campaign. How can we ask people to give to an organization they don't fully understand?

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How to Cite: Huntsha, L. R. (2018) “One More Hat: Communication and Marketing for Archivists”, MAC Annual Meeting Presentations. 2018(1).