Pedagogy and Professional Development

The Comparison of Fashion Entrepreneurship Motivations, Skills, and Traits between the US and Korean College Students

Authors
  • Hyeon Jeong Cho (Southeast Missouri State University)
  • Hyo Jung (Julie) Julie Chang (Texas Tech University)
  • Junghwa Son (Sejong University)
  • Sojin Jung (Kyung Hee University)

Abstract

Understanding motivations, skills, and traits to be global fashion entrepreneurs will help fashion educators develop more rigorous curriculum and programs to meet the needs of these students. Thus, this study is designed to examine motivations,skills, and traits of fashion design & merchandising students and how these entrepreneurial capacity and intention to be a fashion entrepreneur are different between US and South Korean students. A quantitative survey method was used for this study. The population of interest for this study is fashion design & merchandising students in the US and South Korea. The total 174 participants completed the survey. It was found that the US students have higher motivations and skills including teacher support, learning goals, social expressivity, social sensitivity, technology skills, and technology fluency. The future research is to compare the curriculum differences between two countries.

Keywords: motivations, traits, skills, cross-cultural study

How to Cite:

Cho, H., Chang, H. J., Son, J. & Jung, S., (2019) “The Comparison of Fashion Entrepreneurship Motivations, Skills, and Traits between the US and Korean College Students”, International Textile and Apparel Association Annual Conference Proceedings 76(1). doi: https://doi.org/10.31274/itaa.9482

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Published on
15 Dec 2019