Quality Features of Wearable Technology Embedded Products Using the Kano Model
The purpose of this study was to identify the major quality features of wearable technology embedded products, interchangeably wearables, that have the greatest impact on consumer satisfaction.This study was guided by Kano model, an organized approach to specify consumer requirements and expectation through a preference classification technique. An online survey was conducted with a convenience sample of U.S. consumers aged 19 years old and over, and total 471 usable data were used for the data analysis. The results showed that performance level of the following six quality features – durability, long battery life, usability, product safety, comfortability, and reasonable price – have the greatest impact on consumer satisfaction of wearables. The findings of this study help designers, developers, and producers of wearables to prioritize the quality features during the product design, development, and manufacturing process. Limitations and implications of this study for both academia and industry are also discussed.
Keywords: consumer, wearable technology, quality features, kano model
How to Cite:
Salahuddin, M. & Lee, Y., (2019) “Quality Features of Wearable Technology Embedded Products Using the Kano Model”, International Textile and Apparel Association Annual Conference Proceedings 76(1). doi: https://doi.org/10.31274/itaa.8784