Sustainability and Social Responsibility

Investigating Fashion Leaders’ and Non-Fashion Leaders’ Perception toward Trade-Offs in Eco-Friendly Clothing

Authors: Jihyun Kim (Kent State University) , Jonghan Hyun (Kent State University)

Abstract

Our purpose is to extend Hyun and Kim (2018) and Hyun et al. (2019) by investigating how fashion leaders and non-leaders respond to trade-offs between price and eco-friendliness. Specifically, extending upon the results from Hyunet al.’s (2019) pretest, we tested price as an independent construct that is separate from either utilitarian or hedonic attributes.

Keywords: Eco-friendly clothing, trade-off

How to Cite: Kim, J. & Hyun, J. (2019) “Investigating Fashion Leaders’ and Non-Fashion Leaders’ Perception toward Trade-Offs in Eco-Friendly Clothing”, International Textile and Apparel Association Annual Conference Proceedings. 76(1). doi: https://doi.org/10.31274/itaa.8224