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Sustainability and Social Responsibility

The Role of Clothing Involvement in Evaluating Fair Trade Advertisements

Authors
  • Songyee Hur (University of Tennessee)
  • Youn-Kyung Kim (University of Tennessee)

Abstract

This study is designed to explore whether advertisements depicting promotion hope and prevention hope and the corresponding attitudes influence purchase intention of a clothing product depicted in FT advertisements

How to Cite:

Hur, S. & Kim, Y., (2016) “The Role of Clothing Involvement in Evaluating Fair Trade Advertisements”, International Textile and Apparel Association Annual Conference Proceedings 73(1).

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Published on
09 Nov 2016
Peer Reviewed
License
Creative Commons Attribution 4.0