Undergraduate Research

Recipe for Success for Fashion Small Businesses in College Town: Fresh Urbanism with a Heaping Side of Country Hospitality

Authors
  • Sarah Thompson (University of Missouri)
  • Sarah Song Southworth (University of Missouri)

Abstract

While there has been growing research concerning the distinctive characteristics of a college town in itself, there is limited research on small businesses, more specifically, fashion retailers, that exist in this unique setting. The purpose of this study was to gain insight on how small fashion businesses in a particular college town were staying lucrative in this college town through a series of qualitative interviews with five local fashion-related businesses.

How to Cite:

Thompson, S. & Southworth, S. S., (2016) “Recipe for Success for Fashion Small Businesses in College Town: Fresh Urbanism with a Heaping Side of Country Hospitality”, International Textile and Apparel Association Annual Conference Proceedings 73(1).

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Published on
09 Nov 2016
Peer Reviewed