What Do You Think of Fair Trade? Focusing on Young Korean Consumers in an Emerging Fair Trade Market

Yoon Jin Jin Ma; Yeun Wook Shin; Seul Gi Park; Ae-Ran Koh

ITAA-KSCT Joint Symposium

What Do You Think of Fair Trade? Focusing on Young Korean Consumers in an Emerging Fair Trade Market

Authors: Yoon Jin Jin Ma (Illinois State University) , Yeun Wook Shin (Yonsei University) , Seul Gi Park (Yonsei University) , Ae-Ran Koh (Yonsei University)

Abstract

The purpose of this study was to explore public expectations regarding the concept of fair trade, focusing on higher education student consumers in South Korea and using a qualitative approach.

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How to Cite: Ma, Y. J. , Shin, Y. , Park, S. & Koh, A. (2016) “What Do You Think of Fair Trade? Focusing on Young Korean Consumers in an Emerging Fair Trade Market”, International Textile and Apparel Association Annual Conference Proceedings. 73(1).