ITAA-KSCT Joint Symposium

What is Store Window Creativity? The Effect of Store Window Creativity on Window Attitude and Intention to Visit a Store

Authors: Ara Choi (Seoul National University) , Ha Kyung Lee (Seoul National University) , Dongseob Kim (Seoul National University) , Kiyong Kwon (Seoul National University) , Ho Jung Jung Choo (Seoul National University)

Abstract

The current research attempts to investigate the multi-dimensional structure of creativity in store window displays based on originality and relevance and its effect on customer responses.

Keywords:

How to Cite: Choi, A. , Lee, H. , Kim, D. , Kwon, K. & Choo, H. J. (2016) “What is Store Window Creativity? The Effect of Store Window Creativity on Window Attitude and Intention to Visit a Store”, International Textile and Apparel Association Annual Conference Proceedings. 73(1).