Effect of One Person Fashion/Beauty Media Use on Media Attitude and Appearance Management
Abstract
The influence of one person media is greatly increased, especially in fashion and beauty; it is important to study the effects of one person media use. However, there have been very few studies dealing with one person fashion and beauty media use. The purposes of the study were to investigate the effects of media use on media attitude and to determine the effects of media use on appearance management.
How to Cite:
Park, S. & Hwang, J., (2016) “Effect of One Person Fashion/Beauty Media Use on Media Attitude and Appearance Management”, International Textile and Apparel Association Annual Conference Proceedings 73(1).
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