ITAA-KSCT Joint Symposium

An Approach to the Difference of Store Environments on Customer Experience Realms and Behaviors

Authors: Yeo Jin Jung (Seoul National University) , Tae Yeon Kim (Seoul National University) , Ha Youn Kim (Seoul National University) , Sun Young Cha (Seoul National University) , Yuri Lee (Seoul National University) , So Yeon Yoon (Cornell University)

Abstract

The purpose of this study is to investigate the store environment if the presence of technology and different brand types have significant effect on customer experience realms and behavior intentions.

Keywords:

How to Cite: Jung, Y. J. , Kim, T. , Kim, H. , Cha, S. , Lee, Y. & Yoon, S. (2016) “An Approach to the Difference of Store Environments on Customer Experience Realms and Behaviors”, International Textile and Apparel Association Annual Conference Proceedings. 73(1).