Design and Product Development

Exploration of Communication Processes Related to Pre-Production for Apparel Companies

Authors
  • Christine Kastanos (San Francisco State University)
  • Kelly L. Reddy-Best (Iowa State University)

Abstract

Communication is one of the most cited challenges within the product development process (PDP). The purpose of this study was to expand upon the previous literature on communication throughout the PDP by investigating the challenges and successes related to the document package and other communication tools used by both large and small apparel product development firms. The researchers employed a qualitative, grounded theory approach, where theory emerges from the data, and conducted in-depth interviews with 20 apparel product development professionals. Based on analysis of data, four key themes emerged: (a) the outcomes of the apparel product development process are similar, yet vary depending upon company size and type (b) the business size impacts the type of communication tools used, (c) all companies use a document package, and it varies based on company size and product, and (d) communication is the most common challenge throughout the process.

How to Cite:

Kastanos, C. & Reddy-Best, K. L., (2016) “Exploration of Communication Processes Related to Pre-Production for Apparel Companies”, International Textile and Apparel Association Annual Conference Proceedings 73(1).

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Published on
08 Nov 2016
Peer Reviewed