Design and Product Development

Apparel Design Typicality and Aesthetic Response: Moderating Role of Apparel Categories

Authors: Dawn M Michaelson (Auburn University) , Neha Arya (Auburn University) , Veena Chattaraman (Auburn University)

Abstract

Study examining how consumers preferences for design typicality differs between the apparel categories of a) tops and jackets (upper body apparel), b) skirts and pants (lower body apparel), and c) dresses (whole body apparel) by utilizing a 2 (typicality: typical vs. atypical) x 3 (apparel category: lower body apparel, upper body apparel, and dresses) mixed-factorial experimental design with typicality as the between-subjects factor and apparel category as the within-subjects factor.

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How to Cite: Michaelson, D. M. , Arya, N. & Chattaraman, V. (2016) “Apparel Design Typicality and Aesthetic Response: Moderating Role of Apparel Categories”, International Textile and Apparel Association Annual Conference Proceedings. 73(1).