Textile and Apparel Industries

The Impact of Weather on U.S. Apparel Retail Sales

Authors
  • Md. Tahmidul Islam Molla (University of Missouri, USA)
  • Jung E. Ha-Brookshire (University of Missouri, USA)

Abstract

There is a huge gap in our comprehension on the effect of the weather on U.S. apparel retail sales. This study was designed to uncover the relationships between weather and apparel retail sales in the United States. For this purpose, the secondary data analysis was performed using the national-level U.S. apparel retail sales and the weather data from 1992 to 2015. The study found that when the temperature is higher than usual especially in April, the apparel retail sales will increase and when the temperature is lower in September and October, the sales will decrease. Again, higher precipitation in July expects higher sales in the United States. The U.S. retailers now can predict how the weather change will impact their sales and at what amount and take corrective actions to mitigate the negative impact of the weather on business activities.

How to Cite:

Islam Molla, M. & Ha-Brookshire, J. E., (2016) “The Impact of Weather on U.S. Apparel Retail Sales”, International Textile and Apparel Association Annual Conference Proceedings 73(1).

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Published on
08 Nov 2016
Peer Reviewed