Design and Product Development

An Analysis of Benefits Sought within the Smart Clothing Market: A Case Study of Smart Sportswear

Authors
  • Manoshika Ramasamy (Kansas State University)
  • Kim Y. Hiller Connell (Kansas State University)

Abstract

As our lives become more busy and complex, information technology has emerged to make life easier. Smart clothing, defined as clothing "which can provide interactive reactions by sending signals, processing information and actuating the responses’’ (Suh, 2010, p.1)

Keywords: smart clothing, consumer needs, niche marketing, sportswear

How to Cite:

Ramasamy, M. & Hiller Connell, K. Y., (2014) “An Analysis of Benefits Sought within the Smart Clothing Market: A Case Study of Smart Sportswear”, International Textile and Apparel Association Annual Conference Proceedings 71(1).

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Published on
01 Jan 2014
Peer Reviewed