TY - CONF AB - <p>Companies commonly demonstrate their commitment to the environment and compete in the green marketplace by leveraging their brand equity and introducing green brand extensions. Brand extensions allow well-known brands with a loyal customer base to engage in new sustainability efforts with less assumed risk.</p> AU - Hye-Shin Kim, Michelle Ma DA - 2014/1// IS - 1 VL - 71 PB - Iowa State University Digital Press PY - 2014 TI - Consumer and Brand Factors that Influence Perceptions of Green Brand Extensions T2 - International Textile and Apparel Association Annual Conference Proceedings UR - https://www.iastatedigitalpress.com/itaa/article/id/2826/ ER -