South Korean Fashion designers’ decision-making process:
The influence of cultural values and personal experience in the creative process

Ja-young Hwang; Eulanda A. Sanders; Mary Lynn Damhorst

Design and Product Development

South Korean Fashion designers’ decision-making process: The influence of cultural values and personal experience in the creative process

Authors: Ja-young Hwang (University Arkansas) , Eulanda A. Sanders (Iowa State University) , Mary Lynn Damhorst (Iowa State University)

Abstract

As the world becomes more globally oriented in economics, politics and business, including the fashion industry, it is important to study how cultural meanings accompany or change a designer’s ideas with respect to his/her design work. In particular, the most essential competitive advantage in today’s apparel industry is that of skilled human resources, such as creative designers who serve as cultural interpreters when designing products (Jin, 2004).

Keywords: Culture, fashion designers, South Korean, and creativity

How to Cite: Hwang, J. , Sanders, E. A. & Damhorst, M. L. (2014) “South Korean Fashion designers’ decision-making process: The influence of cultural values and personal experience in the creative process”, International Textile and Apparel Association Annual Conference Proceedings. 71(1).