Consumer Behavior
Author: Jung Mee Mun (Indiana State University)
Collaborative consumption is a system of sharing, lending, trading, renting, or swapping of goods, information, and resources that is a profitable alternative to traditional ownership-based consumption (Botsman & Rogers, 2010). With development of the Internet and mobile technology, collaborative consumption today can occur with strangers located anywhere in the world, thus enabling collaborative consumers to enjoy nearly unlimited access to a variety of goods.
Keywords: sharing, renting, Collaborative, swapping
How to Cite: Mun, J. (2014) “Collaborative Consumers: Meaning of Sharing, Renting, and Swapping Online”, International Textile and Apparel Association Annual Conference Proceedings. 71(1).