Consumer Behavior

An Investigation of Socially Responsible Consumers’ Behavior in Thrift Stores

Authors: Jennifer Yurchisin (University of North Carolina at Greensboro) , Hongjoo Woo (University of North Carolina at Greensboro) , Kittichai Watchravesringkan (University of North Carolina and Greensboro)

Abstract

The annual revenue of U.S. thrift stores is estimated to be $12 billion (First Research, 2014). Apparel products represent the majority of the products sold in these stores (Shim, 2010). While sales of apparel at thrift stores increased steadily during the economic downturn that began in 2008 (Tully, 2012), sales are expected to decrease as the economy improves (IBISWorld, 2012). To remain viable, thrift store managers need to have a solid understanding of their core apparel consumers in order to satisfy their needs (Carrigan & De Pelsmacker, 2009).

Keywords: social responsibility, apparel, thrift store

How to Cite: Yurchisin, J. , Woo, H. & Watchravesringkan, K. (2014) “An Investigation of Socially Responsible Consumers’ Behavior in Thrift Stores”, International Textile and Apparel Association Annual Conference Proceedings. 71(1).