Design and Product Development

Applications and testing of a modified cross-cultural product design model: The case of the Althea Goddess Headdress

Authors: , ,

Abstract

Large scale immigration has necessitated the need to understand the multidimensionality of acculturation. Acceptance of cross-cultural products will be influenced by individuals’ acculturative experiences (Zakian, 2009). Armenian American women belong to a cultural group that understands the importance of cross-cultural products that successfully incorporate heritage. The Armenian people have preserved their rich culture in the midst of immigration, war, genocide and political strife (Takooshian, 1995).

Keywords: Cross-Cultural Design, Armenia, Lin Model, Headdress, Heritage

How to Cite: Olsen, E. , Gonzales, J. & Wilkinson, C. (2014) “Applications and testing of a modified cross-cultural product design model: The case of the Althea Goddess Headdress”, International Textile and Apparel Association Annual Conference Proceedings. 71(1).