Improving apparel fit for older women: Comparison of fit differences between a parametric
avatar and a dress form

Youngji Lee; Chanmi G. Hwang; Fatma Baytar

Design and Product Development

Improving apparel fit for older women: Comparison of fit differences between a parametric avatar and a dress form

Authors: Youngji Lee (Iowa State University) , Chanmi G. Hwang (Iowa State University) , Fatma Baytar (Iowa State University)

Abstract

Apparel fit plays a significant role in not only consumers’ satisfaction with apparel (Eckman, Damhorst, & Kadolph, 1990), but also their apparel purchase decisions (Gardyn, 2003). Over two-thirds of older women are dissatisfied with fit of ready-to-wear garments since these garments are developed based on younger women’s bodies and do not reflect the body changes such as shorter stature and a forward tilt of shoulders that older women go though (Goldsberry, Shim, & Reich, 1996).

Keywords: Older women, virtual prototyping, 3D parametric avatar, apparel fit

How to Cite: Lee, Y. , Hwang, C. G. & Baytar, F. (2014) “Improving apparel fit for older women: Comparison of fit differences between a parametric avatar and a dress form”, International Textile and Apparel Association Annual Conference Proceedings. 71(1).