Understanding College Students’ Attitudes toward Made in USA Apparel Products:
Exploration of Projective Techniques

Ruoh-Nan (Terry) Yan; Miranda Podmore

Consumer Behavior

Understanding College Students’ Attitudes toward Made in USA Apparel Products: Exploration of Projective Techniques

Authors: Ruoh-Nan (Terry) Yan (Colorado State University) , Miranda Podmore (Colorado State University)

Abstract

In recent years, manufacturing of apparel products in America has been increasing due to growing consumer demand, changing business models, and rising government support. Although previous research in country-of-origin (COO) literature has examined consumers’ attitudes towards American made products, many studies have focused on how consumers utilized country information as a product attribute to help them evaluate the quality of the products and to understand consumers’ views about products manufactured in developed countries vs. developing countries (e.g., Samiee, 1994).

Keywords: Apparel; college students; made in USA; projective techniques

How to Cite: Yan, R. & Podmore, M. (2014) “Understanding College Students’ Attitudes toward Made in USA Apparel Products: Exploration of Projective Techniques”, International Textile and Apparel Association Annual Conference Proceedings. 71(1).