Influences of Fashion Leadership, Preference for Exploratory Behavior, and Need for Cognition on Consumers’ Use of Internal Information and Tolerance for Risk-Taking
Abstract
Consumer Decision Process Model by Blackwell, Miniard, and Engel (2005) is a theoretical description of decision-making from need recognition to post-purchase satisfaction. The model “shows how different internal and external forces interact and affect how consumers think, evaluate, and act” (p.71). There is a long history of research showing that fashion leadership is an internal factor influencing individual consumer’s shopping behavior (e.g., Kim & Hong, 2011).
Keywords: internal information, tolerance for risk-taking, Fashion leadership
How to Cite:
Cho, S., (2014) “Influences of Fashion Leadership, Preference for Exploratory Behavior, and Need for Cognition on Consumers’ Use of Internal Information and Tolerance for Risk-Taking”, International Textile and Apparel Association Annual Conference Proceedings 71(1).
Downloads:
Download pdf
View PDF