Culture

Effects of Chinese Education Style and Self-esteem in Adolescents’ Fashion Innovativeness and Conspicuous Consumption in Young Adults: A longitudinal study in Taiwan

Authors: Wei-Chen Chen (National Pintung University of Science and Technology) , Wen Hsu Lin (Academia Sinica) , Chin-Chun Yi (Academia Sinica)

Abstract

With globalization and economic growth of Asian countries, many Western brands have attempted to better understand Asian consumers, and Chinese consumers in particular. Owing to globalization influence of Western media and economic growth, Chinese societies are in transition from non-consumerism to consumerism societies, where consumers are becoming more innovative and brand conscious than in past decades (Podoshen, Li, & Zhang, 2011).

Keywords: Chinese culture, Education, fashion innovativeness, and conspicuous consumption

How to Cite: Chen, W. , Lin, W. & Yi, C. (2014) “Effects of Chinese Education Style and Self-esteem in Adolescents’ Fashion Innovativeness and Conspicuous Consumption in Young Adults: A longitudinal study in Taiwan”, International Textile and Apparel Association Annual Conference Proceedings. 71(1).