Cross-cultural study of obesity regarding socio-cultural attitudes on appearance involvement and
appearance management behaviors through clothing: 20s-30s female plus-size consumers

Jaeil Lee; Mi-Young Choi

Consumer Behavior

Cross-cultural study of obesity regarding socio-cultural attitudes on appearance involvement and appearance management behaviors through clothing: 20s-30s female plus-size consumers

Authors: Jaeil Lee (Seattle Pacific University) , Mi-Young Choi (Duksung University)

Abstract

Socio-cultural attitudes on obesity differently influence on formation of individual person's body image, attitudes, and appearance management and involvement. Recently consumer market research on young female plus-size consumers clearly shows the increasing population of obesity and the changing social perception on the plus-size market from being negative to being somewhat positive.

Keywords: Cross-Culture, plus-size, Appearance, obesity

How to Cite: Lee, J. & Choi, M. (2014) “Cross-cultural study of obesity regarding socio-cultural attitudes on appearance involvement and appearance management behaviors through clothing: 20s-30s female plus-size consumers”, International Textile and Apparel Association Annual Conference Proceedings. 71(1).