@conference{itaa 2777, author = {Lizhu Davis, Tun-Min (Catherine) Catherine Jai}, title = {Religiosity and Store Choice Criteria: Exploring Christian Consumers’ Apparel Shopping Behavior in the United States}, volume = {71}, year = {2014}, url = {https://www.iastatedigitalpress.com/itaa/article/id/2777/}, issue = {1}, abstract = {<p>Religiosity is “the degree to which a person adheres to his or her religious values, beliefs, and practices, and uses them in daily live” (Worthington et al., 2003, p.85). As a key element of culture, religion not only affects a society’s value system and provides conduct code to its believers, but also affects consumers’ consumption and shopping behavior (e.g. Bailey and Sood, 1993). It is a relatively new subject in marketing and consumer behavior research. Limited studies have investigated the effect of religiosity on retail patronage behavior; even fewer have focused on the US markets. However, the United States is a highly religious country with 76% of US adults being Christians (US Census, 2012). Therefore, religiosity might have been an important affecting factor in US markets.</p>}, month = {1}, keywords = {Religiosity,store choice criteria,Apparel shopping}, issn = {2769-0512}, publisher={Iowa State University Digital Press}, journal = {International Textile and Apparel Association Annual Conference Proceedings} }