Clutch It:
An Example of an Apparel Product Development Model Used for Hard-Line Accessories

LaPorchia C. Davis; Eulanda A. Sanders

Design and Product Development

Clutch It: An Example of an Apparel Product Development Model Used for Hard-Line Accessories

Authors: LaPorchia C. Davis (Iowa State University) , Eulanda A. Sanders (Iowa State University)

Abstract

Product development (PD) is the process that an organization uses to transform market opportunities and technical possibilities into resourceful information for commercial production (Clark & Fujimoto, 1991).

Keywords: product development, accessories

How to Cite: Davis, L. C. & Sanders, E. A. (2014) “Clutch It: An Example of an Apparel Product Development Model Used for Hard-Line Accessories”, International Textile and Apparel Association Annual Conference Proceedings. 71(1).