Consumer Behavior

Are we less beautiful than we think? Illusion about self-physical attractiveness

Authors: Hyo Jeong Kang (Seoul National University) , Ho Jung Choo (Seoul National University)

Abstract

Individual perceived self-attractiveness is one of the most widely studied constructs in fashion consumer behavior study. A great deal of research has examined selfevaluation of physical attractiveness in relation to diverse explicit measures from one’s appearance management behavior (e.g. dieting, surgical procedures, and apparel selection) to upward social comparison.

Keywords: perceived self-attractiveness, self enhancement, illusion of self

How to Cite: Kang, H. & Choo, H. (2014) “Are we less beautiful than we think? Illusion about self-physical attractiveness”, International Textile and Apparel Association Annual Conference Proceedings. 71(1).