Design and Product Development

Collaborative Fashion Production Applying a Real Life Scenario

Authors: Kim Hahn (Kent State University) , Nancy Stanforth (Kent State University) , Trista Grieder (Kent State University)

Abstract

Effective communication between designers, manufactures, and buyers is essential in today’s global fashion industry especially with the rapid growth of fast fashion and offshore production (Burce & Daly, 2006). Therefore, it will be important for merchandising students to learn the production process as well as comprehend information that was developed by designers, and create a product line that incorporates their own ideas and designs.

Keywords: production, Collaborative, real-life, Store

How to Cite: Hahn, K. , Stanforth, N. & Grieder, T. (2014) “Collaborative Fashion Production Applying a Real Life Scenario”, International Textile and Apparel Association Annual Conference Proceedings. 71(1).