Consumer Behavior

Exploring College Students’ Clothing Fit Perception and Overall Fit Satisfaction in General

Authors: Eonyou Shin (Iowa State University) , Mary Lynn Lynn Damhorst (Iowa State University)

Abstract

Consumers regard clothing fit as the most crucial factor in determining overall satisfaction with garments (Pisut & Connell, 2007). However, individual body variations coupled with the lack of standardization of sizing systems in the apparel industry complicate our understanding of consumer perspectives on fit. Studies over the past 30 years in fashion design and product development have focused primarily on finding ways to improve physical fit by relying on experts’ opinions (Ashdown, Loker, Schoenfelder & Lyman-Clarke, 2004; Ashdown & O’Connell, 2006; Frost, 1988; Loker, Ashdown & Schoenfelder, 2005).

Keywords: fit perception, fit satisfaction, context, social comfort

How to Cite: Shin, E. & Damhorst, M. L. (2014) “Exploring College Students’ Clothing Fit Perception and Overall Fit Satisfaction in General”, International Textile and Apparel Association Annual Conference Proceedings. 71(1).