@conference{itaa 2747, author = {Sasikarn C. Cook, Nancy N Hodges}, title = {Exploring Non-ownership Apparel Consumption through Online Fashion Product Rental Services: An Application of Institutional Theory}, volume = {72}, year = {2015}, url = {https://www.iastatedigitalpress.com/itaa/article/id/2747/}, issue = {1}, abstract = {<p>The purpose of this study was to examine consumers’ use of online fashion product rental services as communicated through social media and interpreted through the framework of Institutional Theory.</p>}, month = {11}, issn = {2769-0512}, publisher={Iowa State University Digital Press}, journal = {International Textile and Apparel Association Annual Conference Proceedings} }