Merchandising/Marketing/Retailing: Branding
Author: Runying Chen (East Carolina University)
The purpose of this study was to evaluate the effectiveness of Facebook ad by a small business through experimentation with 12 boosted ads on its Facebook page. The specific objectives were: to generate average Facebook ad performance measures from 12 paid ads, to compare average performance measures between six $15.00 ads and six $25.00 ads, to evaluate this small business’ Facebook ad performance measures against Facebook ad industry benchmarks, and to identify sales and consumer comments generated by these 12 Facebook ads.
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How to Cite: Chen, R. (2015) “The Effectiveness of Facebook Ads - An Experiment with a Small Business”, International Textile and Apparel Association Annual Conference Proceedings. 72(1).