Merchandising/Marketing/Retailing: Management

How Other Shoppers and Shopping Motives Shape Shopping Behavior

Authors: Sejin Ha (University of Tennessee) , Hyunjoo Im (University of Minnesota)

Abstract

The purpose of this study is to enhance our current understanding of noninteractive social influence by examining: (1) how perceived relevance with others, an unexplored noninteractive social factor, impacts consumers’ emotions and cognition which lead to satisfaction and (2) if shopping motives moderate the effect of perceived relevance with others on emotions and cognition in the context of traditional shopping malls in the US.

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How to Cite: Ha, S. & Im, H. (2015) “How Other Shoppers and Shopping Motives Shape Shopping Behavior”, International Textile and Apparel Association Annual Conference Proceedings. 72(1).