Social and Psychological Aspects

The Effects of Sexism and Self-Concept on Body Satisfaction and Clothing Style Preferences for College Students

Authors: Hyo Jung Jung Chang (Texas Tech University) , Miseong Kim (Texas Tech University)

Abstract

The purpose of this study is to examine how sexism and self-concept are related to body satisfaction and clothing style preferences. First, this study is designed to investigate the influence of self-concept (i.e., self-efficacy and public self-consciousness) on body image. Second, this study examines how sexism moderates the relationship between self-concept and body satisfaction. Third, this study investigates the effect of body satisfaction on clothing style preferences (i.e., fashionability, self-expression, self-confidence).

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How to Cite: Chang, H. J. & Kim, M. (2015) “The Effects of Sexism and Self-Concept on Body Satisfaction and Clothing Style Preferences for College Students”, International Textile and Apparel Association Annual Conference Proceedings. 72(1).