Sustainability and Social Responsibility

Creating Customer Values for the Economic Sustainability of Slow Fashion Brands

Authors: Sojin Jung (Hong Kong Polytechnic University) , Byoungho Jin (University of North Carolina at Greensboro)

Abstract

In order for slow fashion to be entirely sustainable, encompassing all three aspects of sustainability, it is critical for slow fashion businesses to find ways to be economically sustainable. This study asks: (1) how can slow fashion create economic value for firms? and (2) what aspects of slow fashion should be emphasized to sustain economic profitability?

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How to Cite: Jung, S. & Jin, B. (2015) “Creating Customer Values for the Economic Sustainability of Slow Fashion Brands”, International Textile and Apparel Association Annual Conference Proceedings. 72(1).