From Literature Review to Conceptual Model: Apparel Brand's Sustainability Efforts and Consumers' Purchase Decisions

Mijeong Noh; Kim K.P. Johnson

Sustainability and Social Responsibility

From Literature Review to Conceptual Model: Apparel Brand's Sustainability Efforts and Consumers' Purchase Decisions

Authors: Mijeong Noh (Ohio University) , Kim K.P. Johnson (University of Minnesota)

Abstract

As sustainability initiatives by apparel companies increase, our research purpose is to establish and test a conceptual model examining the effect of sustainability efforts on purchase intention. Our model proposes that sustainability efforts have indirect effects on purchase intention that are mediated by (a) customer-brand (CB) identification, (b) brand attitude, and (c) brand loyalty.

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How to Cite: Noh, M. & Johnson, K. K. (2015) “From Literature Review to Conceptual Model: Apparel Brand's Sustainability Efforts and Consumers' Purchase Decisions”, International Textile and Apparel Association Annual Conference Proceedings. 72(1).