Consumer Behavior

Social Media or Personal Selling? Strategy for Successful Sales of Student Projects

Author: Paula B. Sampson (Ball State University)

Abstract

The purpose of this project was to identify what method was most effective in converting potential customers into purchasers of student fashion products. It was student conducted research as a small part of a semester long class project.

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How to Cite: Sampson, P. B. (2015) “Social Media or Personal Selling? Strategy for Successful Sales of Student Projects”, International Textile and Apparel Association Annual Conference Proceedings. 72(1).