Corporate Social Responsibility in the Apparel Industry:  Linkage between consumer responses and the California Transparency in Supply Chains Act

Hyun-Hwa Lee; Yoon Jin Ma

Sustainability and Social Responsibility

Corporate Social Responsibility in the Apparel Industry: Linkage between consumer responses and the California Transparency in Supply Chains Act

Authors: Hyun-Hwa Lee (Inha University) , Yoon Jin Ma (Illinois State University)

Abstract

customers’ desire to shop thrift struggle with knowing where to find the best selection of products and thrift stores generally have minimal budgets for advertising (Christiansen & Snepenger, 2005). To aid in these challenges, Christiansen and Snepenger (2005) identified the existence of a “thrift maven” as someone who encourages thrift shopping by passing on information of the thrift markets to other individuals. In this study, we explored any “thrift mavens” among fashion design students and their post purchase word-of-mouth behaviors regarding their thrift items and retailers.

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How to Cite: Lee, H. & Ma, Y. J. (2015) “Corporate Social Responsibility in the Apparel Industry: Linkage between consumer responses and the California Transparency in Supply Chains Act”, International Textile and Apparel Association Annual Conference Proceedings. 72(1).