Sustainability and Social Responsibility

Factors Influencing Consumers' Purchase Intention of Green Activewear

Authors: Huanjiao Dong (Iowa State University) , Changhyun Nam (Iowa State University) , Young-A Lee (Iowa State University)

Abstract

The purpose of this study was to examine key factors that influence consumers’ purchase intention of green activewear using the modified theory of planned behavior (Ajzen, 1991).

Keywords:

How to Cite: Dong, H. , Nam, C. & Lee, Y. (2015) “Factors Influencing Consumers' Purchase Intention of Green Activewear”, International Textile and Apparel Association Annual Conference Proceedings. 72(1).