Sustainability and Social Responsibility

What's Mine is Yours: Does Fashion Leadership Impede Clothing Renting and Swapping?

Authors: Chunmin Lang (Oklahoma State University) , Cosette M. Armstrong (Oklahoma State University)

Abstract

The purpose of this study was to explore the potential influence of fashion leadership on consumers’ intention to rent or swap clothing, and to investigate the roles of demographics, including age, income and education, in this relationship. The findings of this study will provide a better understanding about the relationship between fashion leadership and clothing renting and swapping behaviors. This understanding will contribute to future strategies used to promote clothing renting and swapping business.

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How to Cite: Lang, C. & Armstrong, C. M. (2015) “What's Mine is Yours: Does Fashion Leadership Impede Clothing Renting and Swapping?”, International Textile and Apparel Association Annual Conference Proceedings. 72(1).