Merchandising/Marketing/Retailing: Management

Perceived Corporate Hypocrisy: Management Inconsistencies in the U.S. Retail Industry

Authors: Saheli Goswami (University of Missouri) , Jung E. Ha-Brookshire (University of Missouri)

Abstract

Little is known about the role of CH in management and employment settings in the retail industry. Therefore, the study was designed to explore (a) typical inconsistencies that retail employees observe between management messages and actions, and (b) how these inconsistencies affect employees’ feelings and future employment intention.

Keywords:

How to Cite: Goswami, S. & Ha-Brookshire, J. E. (2015) “Perceived Corporate Hypocrisy: Management Inconsistencies in the U.S. Retail Industry”, International Textile and Apparel Association Annual Conference Proceedings. 72(1).