Consumer Awareness and Attitudes toward Corporate Social Responsibility Relative toPurchasing Behaviors and Willingness to Pay More
Abstract
According to the International Organization for Standardization corporate social responsibility (CSR) is defined as a balanced approach for organizations to address economic, social and environmental issues in a way that will benefit people, community and society (Leonard & McAdam, 2003). CSR is a broad concept covering many aspects such as human rights, employee rights, fair trade, ethical business practices, environmental issues, social causes, economic development, and consumer issues. Many companies use CSR merely as a marketing tool, but many also care about their surroundings which results in them doing good and giving back to the community. It is not only doing good, but it is the right thing to do says Bhattacharya & Sen (2004).
Keywords: Attitudes, consumer, CSR, Behavior
How to Cite:
Rabolt, N. J., Myagmarjav, B., Pope, S., Proehl, A. S. & Sixbey-Spring, G., (2013) “Consumer Awareness and Attitudes toward Corporate Social Responsibility Relative toPurchasing Behaviors and Willingness to Pay More”, International Textile and Apparel Association Annual Conference Proceedings 70(1).
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