Consumer Behavior

Men (and Women) Shopping on the Darkside: Consumer Misbehavior on Black Friday

Authors: Sharron J. Lennon (Indiana University) , Jaeha Lee (North Dakota State University) , Minjeong Kim (Oregon State University) , Kim K. P. Johnson (University of Minnesota)

Abstract

Black Friday (BF) has been studied as a consumption event (Thomas & Peters, 2011) and as a site for consumer misbehavior (Lennon, Johnson, & Lee, 2011). BF is a unique shopping event (Thomas & Peters, 2011); most major retailers participate with extended hours and doorbuster promotions. Since the goal of promotions is to make people want things (Anderson & Bushman, 2002), BF promotions may incentivize consumer misbehavior on BF.

Keywords: Black Friday, misbehavior, promotions

How to Cite: Lennon, S. J. , Lee, J. , Kim, M. & Johnson, K. K. (2013) “Men (and Women) Shopping on the Darkside: Consumer Misbehavior on Black Friday”, International Textile and Apparel Association Annual Conference Proceedings. 70(1).