Merchandising/Marketing/Retailing: Management

Antecedents to Sales Associates Turnover in Apparel Retailing: Development of a Conceptual Model

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Abstract

Retail managers are concerned with turnover as the cost associated with replacing lost employees is high. To replace a lost employee, you must recruit applicants, conduct interviews that pull current employees out of their regular work, and once a person is hired, invest in training and orientation. There is also the cost of lowered productivity during the time period when the untrained individual is learning the new job. Estimates of the price to replace a worker vary but a common estimate is upwards of twice an employee’s salary (“How to reduce”, 2013). Turnover can also damage morale among remaining employees. Bottom line is a high turnover rate eats into company profits.

Keywords: Sales, retail, Turnover, Associates

How to Cite:

Noh, M. & Johnson, K. K., (2013) “Antecedents to Sales Associates Turnover in Apparel Retailing: Development of a Conceptual Model”, International Textile and Apparel Association Annual Conference Proceedings 70(1).