Consumer Behavior

Repurchase Loyalty for Customer Social Co-Creation E-Marketplaces

Author: Ju-Young M. Kang (University of Hawaii)

Abstract

Social co-creation refers to the process of using social networking as a vehicle to carry out customer co-creation engagements (Strohmenger, 2011; Williams, 2010). A market survey of 500 mass customization firms revealed that 73% of mass customizers do not yet provide the ability to share co-creations (co-designs) (Sloan, 2010).

Keywords: co-creation, loyalty

How to Cite: Kang, J. M. (2013) “Repurchase Loyalty for Customer Social Co-Creation E-Marketplaces”, International Textile and Apparel Association Annual Conference Proceedings. 70(1).