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Merchandising/Marketing/Retailing: Management

Differences Between Networked and Non-Networked Retailers

Authors
  • Nancy J. Miller (Colorado State University)
  • Terry L. Besser (Iowa State University)
  • Amy Hughes (Colorado State University)

Abstract

The premise of business networking is that there is more to gain in sharing or cooperating than in competing as individual businesses. More formalized business networks, defined as groups of businesses joined together with articulated leadership structure and bylaws and/or contracts, have had positive impacts on small business owners’ goal achievement (Miller & Besser, 2005). The potential benefits of formal business networking may be particularly relevant to small independent retailers in small sized communities who are vulnerable to inadequate resources and narrow market shares.

Keywords: Networking, Retailers, Strategies, Embeddedness

How to Cite:

Miller, N. J., Besser, T. L. & Hughes, A., (2013) “Differences Between Networked and Non-Networked Retailers”, International Textile and Apparel Association Annual Conference Proceedings 70(1).

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Published on
01 Jan 2013
Peer Reviewed
License
Creative Commons Attribution 4.0