Merchandising/Marketing/Retailing: Branding
Authors: Hyejeong Kim (Auburn University) , Sang-Eun Byun (Auburn University) , Sanhyung Choi (The Catholic University) , Kyu-Hye Lee (Hanyang University)
Facebook is the most popular social network site worldwide with over one billion active users every month (Facebook, 2012) and most university students are already using it. Therefore, implementing it into the classroom provides a familiar environment for students. The benefits of Facebook use, such as interaction, communication, social relationship, and participation, have been found to affect student motivation in learning (Lam, 2012). However, the role of Facebook use in student attitude and intention toward the project has not been examined in a multi-course, multi-cultural context.
Keywords: Cross-Culture, Facebook, multi-course, collaborative project
How to Cite: Kim, H. , Byun, S. , Choi, S. & Lee, K. (2013) “The use of Facebook in a multi-course collaborative project within a cross-cultural context”, International Textile and Apparel Association Annual Conference Proceedings. 70(1).