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Socially Responsible Apparel Purchasing Intention, Knowledge, and Attitudes: Cross-Cultural Comparison of U.S. and Korean Consumers

Authors
  • Joy M. Kozar (Kansas State University)
  • Ji Hye Kang (Kansas State Univesity)

Abstract

The purpose of this study is to cross-culturally examine consumer groups most likely to engage in socially responsible (SR) apparel purchasing behavior. Numerous business studies have investigated the impact of corporate social responsibility (CSR), noting positive relationships between CSR initiatives and financial performance (e.g., McGuire, Sundgren, & Schneeweis, 1988) and attitudes held by consumers (e.g, Lichtenstein, Drumwright, & Braig, 2004).

Keywords: sustainability, Cross-Culture, social responsibility, Korean consumers

How to Cite:

Kozar, J. M. & Kang, J., (2013) “Socially Responsible Apparel Purchasing Intention, Knowledge, and Attitudes: Cross-Cultural Comparison of U.S. and Korean Consumers”, International Textile and Apparel Association Annual Conference Proceedings 70(1).

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Published on
2013-01-01

Peer Reviewed

License

Creative Commons Attribution 4.0