Consumer Behavior

Website environmenal cues: how do they work in online apparel shopping?

  • Eunju Yoon (University of Nebraska–Lincoln)
  • Rita C. Kean (University of Nebraska–Lincoln)
  • Young Ha (California State University, Long Beach)


In spite of the remarkable growth in online apparel sales, the absence of physical examination before purchasing can be percieved risk in online apparel shopping. To reduce the risks and enhance online consumers' shopping experiences, it is valuable to study the significance of website enviroment on consumer response behaviors. Therefore, the main purpose of this study was to examine the effects of website enviromental cues on the consumer's two dimensins of attitudes (i.e. hedonic and utilitarian) that, in turn influence their response behaviors (i.e., satisfaction and purchase intention).

Keywords: Purchase intention, attitude, satisfaction, website stimuli

How to Cite:

Yoon, E., Kean, R. C. & Ha, Y., (2013) “Website environmenal cues: how do they work in online apparel shopping?”, International Textile and Apparel Association Annual Conference Proceedings 70(1).

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Published on
01 Jan 2013
Peer Reviewed