Culture

Visual rhetoric: Significance and application to fashion and dress scholarship

Author: Genna Reeves-DeArmond (Oregon State University)

Abstract

Numerous scholars have emphasized the importance of theory related to the advancement of scholarly endeavors within the clothing and textile discipline. The development of theory related to visual rhetoric (VR) represents an interdisciplinary approach that can be applied to fashion and dress (FD) scholarship. Though not a conventional theory with which to examine FD, VR is a valid perspective with which to analyze the symbolic processes by which FD perform communication.

Keywords: Communication, fashion, visual rhetoric, theory

How to Cite: Reeves-DeArmond, G. (2013) “Visual rhetoric: Significance and application to fashion and dress scholarship”, International Textile and Apparel Association Annual Conference Proceedings. 70(1).